Lilli leads the F&B Consultancy team and Forsite’s Americas business with a rare combination of creative originality and strategic discipline. Recognised for her ingenuity across complex, culturally layered briefs, she guides work from market insight through concept, brand identity, and guest experience with exceptional continuity. Her leadership ensures that every concept the practice develops is both commercially grounded and genuinely compelling, setting a high bar for quality and coherence across the team.